The Impact Pack

A group of people sitting around a large table playing a card game with colorful cards featuring icons and symbols.

The Impact Pack is a card deck created in dialogue with documentary filmmakers, journalists, interactive producers and other media makers.

A tool for thinking, creating, and assessing

The Impact Pack has been making its way around the globe—from the Netherlands, to Saudi Arabia, to Jakarta and points beyond. Wherever you are, it can help you think through your goals, weigh the merits of various platforms, and define your relationships with audiences. We hope you use the deck to:

  • Prototype your media engagement strategy

  • Tell or iterate your impact story

  • Teach students how to plan a media strategy

  • Train team members to collaborate

  • Set up focus groups with audience members

  • Prototype your own media engagement strategy

  • Get feedback from partners and users

Digital Impact Pack

The Impact Pack is available as a template in Miro. This allows teachers, funders, makers and strategists to break out the deck anytime for their work once they have registered with the platform.

A group of people attending a meeting or workshop in a conference room, with some taking notes, and an older woman standing and speaking to the group.

Liza Gross of the Solutions Journalism Network presents the deck in Colombia.